Are you a good recruiter in your direct sales business or are you a good sponsor in your direct sales business? Do you even know the difference? A good recruiter is able to move prospects from being a prospect to being a distributor. It is said that the top recruiters make the most money. This is incorrect. The top SPONSORS are the one that make the most money.
So what's a sponsor and how does it differ from a recruiter?
Think about recruiters in the corporate world. Recruiters try to find people to work at the company. However, once the person gets to the company, the new employee usually gets trained by someone else. You don't want to be a recruiter in direct sales because otherwise you will be bringing a lot of people in the business but no one will be getting trained properly.
Unlike a recruiter, a sponsor spends time with a new distributor and helps that new distributor get up and running in the business opportunity. It is the top sponsors that make the most money in direct sales, not the top recruiters.
If your company shows a top recruiters report, I would encourage you to take a look at it. While I'm sure the top recruiters are making a lot of money, I guarantee you there will be other people in the company that don't recruit as many people as the top recruiters yet make more money. This is because these top income earners have mastered the art of sponsoring, not just recruiting.
So what's the secret to being a good sponsor?
A good sponsor spends time with new distributors and strategies the best way to get their business up and running. A good sponsor knows the reasons why their new business partners have decided to join the business and are working closely with them to make those reasons become reality.
A good sponsor also has a game plan to help new distributors get paid and promoted right away. If a new distributor makes money and advances in the compensation plan, that new distributor is 10 times more likely to stick around as oppose to a distributor that gets paid but not promoted or even worse a distributor that doesn't get paid.
Finally a good sponsor knows how to plug his or her distributors into the company's system of success using strategies that the new distributors can handle. Some distributors simply aren't going to feel comfortable calling a business opportunity lead or using an internet strategy. Other new distributors may feel comfortable with these strategies. A good sponsor knows how to identify these and use them to maximize the effectiveness of the new distributor.
So learn to become a good sponsor as oppose to being a good recruiter. The pay is significantly higher but in addition the rewards that you receive by helping others can make it even more worth it than the money you will make in the process.
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