To help increase the exposure of your products, as well as gathering new customers, consider starting some type of customer referral program. This can be done any number of ways………….
Ask your friends, family, and current customers to pass out some of your business cards. Write their name on the back of each card before you give your cards to them. When someone new contacts you to order or host a party, ask them how they heard about you/your products. If they mention they received a business card, ask for the name that’s written on the back. You can then reward that person with a % off discount, free product, etc……whatever works best for you!
Gather referrals from your hostess! Inquire about those who didn’t attend her party. Ask who she thinks would be most interested in hostessing their own party. When you contact this person and she books, send a little Thank You Gift to your first hostess for helping you out with this. Don’t forget to remind her that she now has additional hostess credit, too! I often offer this incentive prior to the party. “For each booking you have prior to your show, you will receive xxxxx.”
Offer a monthly referral incentive. Offer whatever type of incentive works best for you/your business. It could be a gift certificate, gift basket, etc. ***Don’t forget to be clear about shipping costs/sales tax if these are not included in your customer referral programs.***
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